About the Sunseeker London Group
In 1993 together, Managing Director David Lewis and Sales Director Chris Head (in left figure) established Sunseeker London, that has today become the head office for the largest distributor network of Sunseeker boats worldwide, which year on year sells over 60% of the Sunseeker production. With growth at the heart of the business, both men who are spearheading the award-winning company have developed a strategy which is underpinned by three core principles: to expand into new territories; to build on its online brokerage platform (sunseekerbrokerage.com); and control the stock of boats in the supply chain – these are key to the company’s success.
Thanks to the men spearheading the business, Sunseeker London is proud to have expanded in such a phenomenal way. Located in Mayfair, the group’s HQ sells to an international clientele worldwide and is the official and leading distributor for new and pre-owned luxury Sunseeker motor yachts ranging from 38ft to 161ft. David who has been in the boating industry since his late teens, previously owning David Lewis Yachts comments, “We’ve been running the company very tight since its inception, which has made our cashflow strong, which is quite unusual in our industry.”
With 41 offices in 20 countries, the Sunseeker London Group is now the official and exclusive distributor for Sunseeker products in the UK and a major part of Europe and Northern Africa, as such this has allowed the group to have a centralised support network and a team of engineers that fly out at a drop of a hat to customers Europe-wide, ensuring that we maintain our award-winning customer service.
Predator 50, Predator 57, Predator 74, Manhattan 52, Manhattan 66, 76 Yacht, 86 Yacht, 95 Yacht, 116 Yacht, 131 Yacht, 161 Yacht, Hawk 38.
The Sunseeker Story
Back in 1969, in the English seaside town of Poole, two brothers had a vision of building a new kind of boat. They saw a unique opportunity to fulfil their customers’ dreams by using novel materials and innovative technology to tailor the design process.
At the time, there were simply no significant boat builders around for the sport and leisure markets in the UK. Having negotiated a deal to acquire the boat moulds from the US company Owners Cruises, the Braithwaite brothers now had a huge challenge on their hands. They wanted to build a boat that no-one else was making.
The first boats that the company produced were small open-cockpit speedboats with deepchine hulls. By 1972, the Braithwaite brothers were exhibiting at the London Boat Show with a range that included a striking new 23ft model.
One visitor, none other than the Formula One driver Henry Taylor, absolutely fell in love with the boat but wanted to incorporate a never before- thought-of feature – a full width sun bed. In true Sunseeker style, the team showed no limits and set about designing the new boat specifically for Mr Taylor. Riding this wave of early triumph, the company was perfectly positioned to fulfil the demands of the growing day cruiser market. They launched the Sports 23 and the Daycab 23 – the first boat to carry the new Sunseeker name.
Sunseekers were selling well in the UK and northern Europe but the Braithwaite’s were determined to achieve what no UK boat owner had yet taken on – they wanted to break into the Mediterranean market.
By employing the skills of boat designer Don Shead, the Offshore 28 came into being. The model combined the comfort of a cruiser with the twin driver power and hull lines of an offshore racer and set the precedence for performance standards and luxurious styles attributed to the brand. The Offshore 28 was Sunseeker’s first big boat and won sales in the South of France, Spain and Germany, leading to the launch of Sunseeker International.
Now, over half a century onwards, Sunseeker International has a worldwide network of over 80 retail and service locations, exporting over 140 boats a year to more than 45 countries. Still, Sunseeker’s passion to seek perfection and exceed boundaries remains stronger than ever and it now has a dedicated team of over 2,000 highly skilled designers, engineers and master craftsmen to realise these goals.
In 1993 David and Christopher set up and independent organisation for the sale of Sunseeker Boats: Sunseeker London.
With the global growth of the Sunseeker brand, David and Chris set up the Sunseeker London Group to dominate the European sales market - one that they knew would be a success. Founder of Sunseeker Robert Braithwaite comments, "David, Chris and the team are instrumental in bringing the sunseeker business to where it is today."
Craftsmanship & Design Process
Individuality is at the heart of both our service and our luxury motor yachts here at Sunseeker. It is this element of Sunseeker London that creates a boat that is uniquely yours. It goes far beyond the choice of woods or fabrics to encompass vital aspects of your personality and lifestyle that will be reflected in your boat. As part of the design process, we encourage all our clients to make a personal visit to the Sunseeker factory in Poole, giving them the opportunity to meet the designers, learn about the unique manufacturing techniques and appreciate the build quality that puts the Sunseeker brand in a league of its own.
In an age of digital production and automated assembly, we stay committed to creating hand built, hand finished boats as there is no better way to craft such an exceptional product inside and out, the extraordinary detail, finish and sheer artistry of our yachts can only be achieved by human qualities. Most importantly, no machine can ever give our boats such spirit, or take such pride in their creation – a vitality passed on to every owner. From floor plans to furnishings and even on-board water features, our expert interior designers are here to support our clients in creating their unique signature.
We will liaise closely with the client throughout the build process, once we know what they would like, our craftsmen will take over and construct the Sunseeker luxury motor yacht to the client’s exact specification.